![]() ![]() However, parallax scrolling seems like it will be a lasting trend for sites in one form or another. Unfortunately, while this scrolling effect helps to keep visitors interested, it can also ruin an entire website by negatively impacting Search Engine Optimization ( SEO). ![]() Over the years, there have been many web design trends that have come and gone. ![]() As technology and computer graphics have evolved, we can now use these interesting visual effects in web designs too. The human eye perceives this to mean that the background is further away. While parallax scrolling is fairly new to web design, the technique has been used previously in animation and other mediums. It usually works by making the background move slower than the foreground. The effect works when different layers are used in the website design process. The parallax effect gives the website a 3D look and feel, offering users a dynamic web experience. The technique causes the background and foreground images to move at different speeds. Parallax scrolling is a web design technique that creates an optical illusion on the web page. ![]() Here is everything you need to know about parallax scrolling and SEO to ensure parallax scrolling is used correctly on your website. Through years of designing custom websites with various effects, we at Parachute Design have mastered the art of creating parallax sites that are still SEO-friendly. While the technique produces an appealing look to the website, it comes with several major disadvantages if used incorrectly. Understanding the effects of parallax scrolling and SEO and how to use it correctly on websites is very important. Responsive web design is constantly evolving and web designers and developers constantly face the challenge of implementing user- and SEO-friendly features, while also producing eye-catching websites. Parallax scrolling is a popular web design trend used by web designers to add the illusion of depth to websites. Understanding Best Practices For Parallax Scrolling and SEO in Website Design You can also combine the effect with other CSS features such as media queries or supports - responsive parallax anyone?īefore we dive into how the effect works, let's establish some barebones markup: Īnd here are the basic style rules. The result is consistent frame rates and perfectly smooth scrolling. It's not all bad though, requestAnimationFrame and deferring DOM updates can transform parallax websites - but what if you could remove the JavaScript dependency completely?ĭeferring the parallax effect to CSS removes all these issues and allows the browser to leverage hardware acceleration resulting in almost everything being handled by the compositor. All this happens out of sync with the browsers rendering pipeline causing dropped frames and stuttering. Parallax is almost always handled with JavaScript and, more often than not, it's implemented badly with the worst offenders listening for the scroll event and modifying the DOM directly in the handler, triggering needless reflows and paints. If you find this article useful and want to explore CSS Parallax further, you may find my follow-up article " Practical CSS Parallax" an interesting read. This article demonstrates how to use CSS transforms, perspective and some scaling trickery to create a pure CSS parallax scrolling website. ![]()
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